Blog Entry
A new site that has been in the works for at least half a year will make its soft launch shortly, which means that it’ll go live without much fanfare. It’ll be built up and used over time, and optimally, it’ll start growing and evolving. It’s an interactive site. Now, we’re at the point in the project that it’s important to get some attention on the WWW for this resource.
One of the most common strategies is simply becoming an end destination on the Web. That’s somewhat easier to say than to do. There are literally millions of sites on the Web, and capturing flitting human attention is no easy feat. End destinations have to be ever-changing. They have to add informational value. They have to capture attention, and a weirder commodity, affection. That combination may lead to a temporal loyalty. The idea is to support others’ interests.
The “cool factor” of a site affects whether people want to be seen there, even in avatar or pseudonymous form. Its vibe has to be energetic and attractive, and that can’t wear off on repeated visits. It can’t be so glitzy that the effect is old by the second or third visit. It can’t be over-the-top. And it can’t take too long to make its case. It can’t apparently “care” that it’s cool…because cool has to be a little snobby.
The users themselves need buy-in to the resource by contributing digital contents themselves. Their voice is a critical piece. People like to see themselves in print, so allowing their digital fingerprints and presence to be clearly portrayed will be important in bringing people together.
At conferences, there seem to be a “jump” in opportunities to appear in others’ blogs or at least do a little quid pro quo in terms of attention to each other’s projects. Those connections at a convention and piggybacking on others’ online sites may bring some interest. For this project, there will be some posters made for handing out.
There’s a value in using a blog to hopefully bring eyes on a project, and you can bet that an announcement will follow here early in the new year.
Comments
Houston SEO 2 months ago
Sometimes a "soft" launch is the best way to go. Typically, a site has a lot of kinks to work out when it first launches and if an company makes too big of a deal about the launch of a new site and people leap to review it, it could lead to some negative reviews that may make it difficult to overcome the bad press later on. Once you know what you have is great and catching on, then bring out the big PR.
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