Entries made in Marketing E-Learning

Blog Entry

Marketing Online Courses

Eight comments

A colleague recently emailed me with an interesting concept—the idea that it takes some 18 months for students to decide to take on a particular course of new learning…and the need for at least about a year before a new degree program or course catches on. The concept is something like having to live with an idea for a while before getting used to it sufficiently to accept it.

At this time when so many departments are working ...

Blog Entry

A Bulletin Board Tour of Campus

Two comments

There’s nothing better on a crisp and sunny fall afternoon than to be traipsing across campus with a sheaf of flyers and plenty of tape and pins. That’s at least so for the first hour. The second and the third ones are not as delightful. How I came to be distributing materials around campus is that I offered to publicize a website that is being built to support the protective elements of students’ lives to combat suicide, which ...

Blog Entry

The idea of reaching out to Millennials or the Gamer generation to enroll as students at a particular university is a common one. Universities work hard to attract and retain students, using a variety of outreaches, activities, supports and academic and non-academic endeavors. Various third-party companies promise delivery of a large percentage of those on the WWW or on networking sites to a university’s portals for a fee. Students may be surprised at the amount of effort used to ...